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Marketing

How to Win at Instagram Live

While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.

Marketing

How to Win at Instagram Live

While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.


Financial Markets

Industry Sees Hope in China, as Coronavirus Takes Toll in the West

Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.

Financial Markets

Industry Sees Hope in China, as Coronavirus Takes Toll in the West

Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.


China

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

China

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.


Global Markets

In the Face of a Global Crisis, What Is the Fashion Industry Doing?

From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

Global Markets

In the Face of a Global Crisis, What Is the Fashion Industry Doing?

From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.


Global Markets

No Company Will Survive Coronavirus Alone

Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.

Global Markets

No Company Will Survive Coronavirus Alone

Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.


Global Markets

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’

BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.

Global Markets

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’

BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.


Luxury

Burberry Warns of Dire Sales Slump as Coronavirus Spreads

The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.

Luxury

Burberry Warns of Dire Sales Slump as Coronavirus Spreads

The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.


Global Markets

What China’s Economic Disruption Spells for the Global Fashion Industry

Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.

Global Markets

What China’s Economic Disruption Spells for the Global Fashion Industry

Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.


Luxury

Prada Reports 2.7% Rise in Full-Year Sales, Flags Future Hit From Coronavirus

Earnings before interest and taxes declined 5.3 percent to €306.8 million ($336.31 million) last year, as the luxury group took measures to reduce markdowns and scale back its wholesale distribution network.

Luxury

Prada Reports 2.7% Rise in Full-Year Sales, Flags Future Hit From Coronavirus

Earnings before interest and taxes declined 5.3 percent to €306.8 million ($336.31 million) last year, as the luxury group took measures to reduce markdowns and scale back its wholesale distribution network.


Luxury

Is Fashion Ready for a Multicultural Minefield?

Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.

Luxury

Is Fashion Ready for a Multicultural Minefield?

Social media, Chinese nationalism and a culture war in the US have ratcheted up the risk of costly cultural missteps like those made by Dolce & Gabbana, Gucci, Prada and others. Luca Solca examines what fashion brands should — and should not — do.