Prada

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.

Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.

Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.

How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.

How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.

Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.

Industry Sees Hope in China, as Coronavirus Takes Toll in the West
Coronavirus is spreading across the world with signs of recovery in Asia offset by growing pandemonium in Europe and the United States.

A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.

No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.

No Company Will Survive Coronavirus Alone
Smart businesses will emerge from this crisis stronger, but only by collaborating with competitors and upholding their responsibilities, not just to shareholders, but to a wider set of stakeholders, including employees, suppliers and society at large.

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’
BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.

Burberry Warns of Dire Sales Slump as Coronavirus Spreads
The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.

Burberry Warns of Dire Sales Slump as Coronavirus Spreads
The British luxury giant had previously flagged a significant hit to sales in China, but the pandemic's spread to Western markets has worsened its outlook, with fourth quarter comparable retail sales now expected to be down 30 percent.

What China’s Economic Disruption Spells for the Global Fashion Industry
Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.

What China’s Economic Disruption Spells for the Global Fashion Industry
Companies are reeling from the coronavirus’ impact on the Chinese economy, but shockwaves await from markets closer to home.