Prada
Prada Sales in Asia See Double-Digit Jump
Chief Executive Patrizio Bertelli is confident the trend will continue in the coming months.
Prada Sales in Asia See Double-Digit Jump
Chief Executive Patrizio Bertelli is confident the trend will continue in the coming months.
Prada Scion Lorenzo Bertelli’s First Interview
The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.
Prada Scion Lorenzo Bertelli’s First Interview
The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.
As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.
As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.
As Brands Rush to Speak Out, Many Statements Ring Hollow
When it comes to supporting social causes, consumers are calling out fashion and beauty companies for virtue signalling. Here’s what brands can do to evolve.
As Brands Rush to Speak Out, Many Statements Ring Hollow
When it comes to supporting social causes, consumers are calling out fashion and beauty companies for virtue signalling. Here’s what brands can do to evolve.
Prada Said Sales Up More Than 10% in China
Co-Chief Executive officer Patrizio Bertelli told Bloomberg he has no plans to delist the company.
Prada Said Sales Up More Than 10% in China
Co-Chief Executive officer Patrizio Bertelli told Bloomberg he has no plans to delist the company.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Retailers to Reopen in Italy as Lockdown Eases Further
Shops, restaurants and hair salons are preparing to reopen in Italy on Monday, as the government takes a "calculated risk" to put the country back on its feet.
Retailers to Reopen in Italy as Lockdown Eases Further
Shops, restaurants and hair salons are preparing to reopen in Italy on Monday, as the government takes a "calculated risk" to put the country back on its feet.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.
Fashion and Music Find New Ways to Partner in the Pandemic
It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.