Nike
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
RTFKT Co-Founder Has Died
Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike’s Comeback Finally Takes Shape
The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.
Nike’s Comeback Finally Takes Shape
The sportswear giant’s latest earnings results showed clear signs of progress for a long-awaited comeback, but there’s still plenty of work left to be done.
Virgil Abloh ‘World’s Fair’ Kicks Off in Paris
The city-wide, multi-disciplinary tribute to the late trailblazing creative director includes a major exhibition, screenings, performances, a Colette pop-up and collaborations with Nike, Apple, Ikea and Moët & Chandon.
Virgil Abloh ‘World’s Fair’ Kicks Off in Paris
The city-wide, multi-disciplinary tribute to the late trailblazing creative director includes a major exhibition, screenings, performances, a Colette pop-up and collaborations with Nike, Apple, Ikea and Moët & Chandon.