Nike

The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?

Can Nike’s Latest C-Suite Makeover Finally Solidify Its Vision?
Elliott Hill has made another round of changes to Nike’s executive team as he builds out the company’s future. But when will that future finally arrive?

The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.

The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.

Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.

Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.

Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.

Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.

Can Fashion Still Meet Its Climate Promises?
As the UN’s annual COP climate summit gets underway against a challenging backdrop, the industry’s near-term pledges to help cap planet-warming emissions are slipping out of reach.

Can Fashion Still Meet Its Climate Promises?
As the UN’s annual COP climate summit gets underway against a challenging backdrop, the industry’s near-term pledges to help cap planet-warming emissions are slipping out of reach.

The Cost of Being Shein
The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.

The Cost of Being Shein
The ultra-fast-fashion giant’s first permanent store opening in Paris has been a source of high drama.

Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.

Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.

Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.

Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.