Nike
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Phil Knight Donates $1 Billion of Nike Shares to Charity
The sportswear brand's founder and chairman emeritus gave 12 million shares to an unnamed organisation.
Phil Knight Donates $1 Billion of Nike Shares to Charity
The sportswear brand's founder and chairman emeritus gave 12 million shares to an unnamed organisation.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike Quarterly Revenue Beats Estimates
The company's new launches of footwear and apparel fuelled sales in North America.
Nike Quarterly Revenue Beats Estimates
The company's new launches of footwear and apparel fuelled sales in North America.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Marathon World Record Hands Nike Its Biggest Win in 15 Years
It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.
Marathon World Record Hands Nike Its Biggest Win in 15 Years
It was the first time since 2003 that a runner set the world's record with the company’s swoosh at its feet, as all previous records were set in shoes by Adidas.
After Short-Lived Kaepernick Dip, Nike Hits an All-Time High
Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.
After Short-Lived Kaepernick Dip, Nike Hits an All-Time High
Ten days after Nike’s new Colin Kaepernick ad provoked calls for boycotts, shares hit an all-time high, closing at $83.47 on Thursday.
Walmart's Jet.com Narrows Focus on Urban Consumers
The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.
Walmart's Jet.com Narrows Focus on Urban Consumers
The move comes in a bid to sharpen the website's aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci
New York designers need to develop labels that are about more than just product, argues Lauren Sherman.
American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci
New York designers need to develop labels that are about more than just product, argues Lauren Sherman.