Nike
Nike Climbs as Earnings Top Estimates
The uptake is a sign that its Colin Kaepernick ad campaign may have paid off.
Nike Climbs as Earnings Top Estimates
The uptake is a sign that its Colin Kaepernick ad campaign may have paid off.
Nike Engineering a Rebound for Jordan Brand
This week, everyone will be talking about Nike's earnings, the Autumn/Winter 2019 fashion calendar and the holiday retail landscape. Read our BoF Professional Cheat Sheet.
Nike Engineering a Rebound for Jordan Brand
This week, everyone will be talking about Nike's earnings, the Autumn/Winter 2019 fashion calendar and the holiday retail landscape. Read our BoF Professional Cheat Sheet.
Power Moves | Delpozo Appoints Lutz Huelle, Deciem CFO Rejoins
This week, Delpozo announces its new creative director, while Deciem’s former chief financial officer has returned to the company.
Power Moves | Delpozo Appoints Lutz Huelle, Deciem CFO Rejoins
This week, Delpozo announces its new creative director, while Deciem’s former chief financial officer has returned to the company.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
Dior and Valentino Head to Japan
This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.
Dior and Valentino Head to Japan
This week, everyone will be talking about Dior and Valentino's pre-fall shows in Tokyo, Dolce & Gabbana's worsening crisis and the state of New York Fashion Week's off-calendar experiment. Read our BoF Professional Cheat Sheet.
Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
Nike Sock Supplier Plans Biggest Pakistan Private Sector IPO
The company plans to raise as much as $51 million to expand its sock manufacturing capacity by around 20 percent and enter the denim business.
Nike and LVMH Are Sticking Up for China in the Piracy Fight
Executives at two of the biggest victims of counterfeiting praised Beijing’s efforts to crack down on intellectual property abuses.
Nike and LVMH Are Sticking Up for China in the Piracy Fight
Executives at two of the biggest victims of counterfeiting praised Beijing’s efforts to crack down on intellectual property abuses.
Adidas Hikes Profit Guidance, Trims Sales Outlook
The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.
Adidas Hikes Profit Guidance, Trims Sales Outlook
The sportswear company has trimmed revenue targets due to weaker growth in western Europe, but net profit still jumped 19 percent to €656 million aided by success in North America.
How America Became a Nation of Yoga Pants
What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.
How America Became a Nation of Yoga Pants
What was once a simple stretchy legging has become an engineering marvel. Not too surprising, though, when about $48 billion is being spent on this activewear in the US every year.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.
Why Brands Are Launching Secret Apps for Superfans
Brands from Adidas to Ralph Lauren are turning to under-the-radar apps to cultivate strong digital relationships with highly engaged fans and glean valuable insights into their preferences.