Nike
Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.
Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
Why Nike Picked This Tiny Atelier to Make Its Denim Shoe
3x1 Denim and Nike are releasing three limited-edition selvedge denim shoe styles, putting the type of fabric on the Air Force 1 for the first time ever, after 1,500 iterations.
Why Nike Picked This Tiny Atelier to Make Its Denim Shoe
3x1 Denim and Nike are releasing three limited-edition selvedge denim shoe styles, putting the type of fabric on the Air Force 1 for the first time ever, after 1,500 iterations.
China’s Fashion Industry Shrugs Off Trump’s Tariffs
Importers of Chinese-made footwear and apparel are staring down the barrel of a 25 percent tariff. Why is the response from China so muted?
China’s Fashion Industry Shrugs Off Trump’s Tariffs
Importers of Chinese-made footwear and apparel are staring down the barrel of a 25 percent tariff. Why is the response from China so muted?
Nike and Under Armour Urge Trump to Remove Footwear From Tariff List
The additional tariff of 25 percent on Chinese goods may add $7 billion in additional costs for US customers every year, the The Footwear Distributors & Retailers of America says.
Nike and Under Armour Urge Trump to Remove Footwear From Tariff List
The additional tariff of 25 percent on Chinese goods may add $7 billion in additional costs for US customers every year, the The Footwear Distributors & Retailers of America says.
Want a Job in PR and Marketing?
Careers in PR and marketing have never been more popular, but thanks to direct digital communication with consumers and the rise of call-out culture, the skills required to succeed in them are evolving.
Want a Job in PR and Marketing?
Careers in PR and marketing have never been more popular, but thanks to direct digital communication with consumers and the rise of call-out culture, the skills required to succeed in them are evolving.
Travis Scott's Sneaker Air Jordan 1 Sells Out in a Morning
Re-sellers are already asking more than $1,000.
Travis Scott's Sneaker Air Jordan 1 Sells Out in a Morning
Re-sellers are already asking more than $1,000.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
The Week Ahead: Chanel Begins to Chart a Post-Lagerfeld Future
This week, everyone will be talking about Chanel's resort show in Paris, how Adidas plans to extend the Yeezy craze and the latest denim spinoff. Read our BoF Professional Cheat Sheet.
Serena Williams: The Champion’s Mindset
In the first in-depth interview about her new, self-funded brand, the world-class tennis player talks to BoF about her love of fashion, her previous challenges in the space and how on-court successes and setbacks have helped prepare her for entrepreneurship.
Serena Williams: The Champion’s Mindset
In the first in-depth interview about her new, self-funded brand, the world-class tennis player talks to BoF about her love of fashion, her previous challenges in the space and how on-court successes and setbacks have helped prepare her for entrepreneurship.
Start-Up School | Chapter 5: Build Your Culture as You Grow
There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?
Start-Up School | Chapter 5: Build Your Culture as You Grow
There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?