Nike
To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum
After a Brooklyn company sold 666 pairs of customised Nike Air Max 97s as ‘Satan Shoes’ in collaboration with queer rapper Lil Nas X, the sportswear giant sued to protect its brand. Was it the right move?
To Sue or Not to Sue: Nike’s ‘Satan Shoe’ Conundrum
After a Brooklyn company sold 666 pairs of customised Nike Air Max 97s as ‘Satan Shoes’ in collaboration with queer rapper Lil Nas X, the sportswear giant sued to protect its brand. Was it the right move?
H&M CEO Helena Helmersson’s Challenging Year
The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.
H&M CEO Helena Helmersson’s Challenging Year
The executive’s first 14 months running the fast fashion giant were marked by the pandemic. Now her company’s at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region.
Consumers Are Already Saying Goodbye to Their Sweatpants
This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.
Consumers Are Already Saying Goodbye to Their Sweatpants
This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.
Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.
Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.
More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row
Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.
More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row
Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.
The World’s Third Largest Sportswear Company May Surprise You
In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.
The World’s Third Largest Sportswear Company May Surprise You
In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.
Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.
Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.
Fashion’s New Materials Frontier
The fashion industry relies on an extractive business model. BoF assesses companies’ efforts to establish raw material supply chains with a positive impact on people and planet in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion’s New Materials Frontier
The fashion industry relies on an extractive business model. BoF assesses companies’ efforts to establish raw material supply chains with a positive impact on people and planet in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion Is Still Failing on Workers’ Rights
The fashion industry runs on systemic inequality and social injustice. BoF assesses companies’ efforts to protect workers in their supply chain in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Fashion Is Still Failing on Workers’ Rights
The fashion industry runs on systemic inequality and social injustice. BoF assesses companies’ efforts to protect workers in their supply chain in the latest in a series of articles examining the findings of The BoF Sustainability Index.
Measuring Fashion’s Sustainability Gap — Download the Report Now
Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.
Measuring Fashion’s Sustainability Gap — Download the Report Now
Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.