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The #RushTok Marketing Strategies That Work
Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
The #RushTok Marketing Strategies That Work
Five years after sorority rush first went viral, #RushTok has become a full-blown marketing machine, pushing brands to refine and extend their playbooks as competition intensifies.
Nike on Pace for Worst Year Since Jordan’s 1993 Retirement
The company’s stock has plunged 39 percent this year as Nike’s sportswear division struggles to compete with challenges like On and Hoka.
Nike on Pace for Worst Year Since Jordan’s 1993 Retirement
The company’s stock has plunged 39 percent this year as Nike’s sportswear division struggles to compete with challenges like On and Hoka.
Nike’s Stock Dip Is a Sign of the Times for Sportswear
Nike’s share price has dipped below $40 for the first time in 12 years, a new low point for the company on its comeback trail. But this dip isn’t just a warning sign for Nike — it applies to the sportswear marketplace at large.
Nike’s Stock Dip Is a Sign of the Times for Sportswear
Nike’s share price has dipped below $40 for the first time in 12 years, a new low point for the company on its comeback trail. But this dip isn’t just a warning sign for Nike — it applies to the sportswear marketplace at large.
Foot Locker and Nike Introduce New Store Created With Community Leaders
The new retail concept will have its first expression in ‘The Crenshaw Rec,’ a store in Los Angeles’ Crenshaw neighbourhood that will host exclusive drops and features a gym, equipment room and year-round programming for locals.
Foot Locker and Nike Introduce New Store Created With Community Leaders
The new retail concept will have its first expression in ‘The Crenshaw Rec,’ a store in Los Angeles’ Crenshaw neighbourhood that will host exclusive drops and features a gym, equipment room and year-round programming for locals.
Africa’s Streetwear Scene Is Having a Moment
Africa’s streetwear scene is grabbing the spotlight in 2026 as Ghanaian brand Free the Youth prepares to release one of the most coveted Air Jordan collaborations we’ve seen this year.
Africa’s Streetwear Scene Is Having a Moment
Africa’s streetwear scene is grabbing the spotlight in 2026 as Ghanaian brand Free the Youth prepares to release one of the most coveted Air Jordan collaborations we’ve seen this year.
Lululemon Executive Exits as New CEO Is Set to Join
Chief strategy officer Rachel Acheson, who worked at the company more than 14 years, has exited one month before chief executive Heidi O’Neill is set to take over, according to a source.
Lululemon Executive Exits as New CEO Is Set to Join
Chief strategy officer Rachel Acheson, who worked at the company more than 14 years, has exited one month before chief executive Heidi O’Neill is set to take over, according to a source.
The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.
The Most Desirable Fashion Companies to Work for in 2026
Chanel, Hermès and Dior lead the pack as 1,173 fashion professionals and aspiring workers from 93 countries tell BoF Careers which brands they most want to work for — and why.
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.