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Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Opinion: Erling Haaland Shows All Is Not Lost for Nike
Though Adidas dressed both teams in the World Cup finals, the global football tournament still presented some bright spots for Nike, writes Bloomberg’s Andrea Felsted.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
Nike to Slash Number of Online Distributors in China
The sportswear giant aims to direct consumers to official Nike channels in a bid to clean up the marketplace as it continues losing ground to domestic rivals.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The Sports Moments Fashion Is Eyeing After the World Cup
The World Cup might be over, but there are still several events coming up on the sports calendar that also offer a stage for fashion brands.
The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
The World Cup’s Biggest Fashion Moments in Five Charts
Data from the 2026 tournament reveals how a mix of reactive tactics, organic player influence and high-heat collaborations drove the real commercial value beyond official sponsorships.
Sportswear’s Giants Prepare for a Perfect World Cup Ending
As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.
Sportswear’s Giants Prepare for a Perfect World Cup Ending
As we enter the final week of the World Cup, Nike and Adidas are the only two sportswear brands left standing in the tournament. The stakes are high for everyone involved.
Travis Kelce Is Becoming Fashion’s New Favourite Athlete
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
Travis Kelce Is Becoming Fashion’s New Favourite Athlete
The NFL star and new husband of Taylor Swift has been one of fashion’s preferred collaborators in the past year. Now that his celebrity has risen to new heights, his presence in fashion is set to take off.
Fashion’s Golden Opportunity in Team USA’s World Cup Moment
The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?
Fashion’s Golden Opportunity in Team USA’s World Cup Moment
The US men’s national team is on its best run in decades, and shoppers want to be in on the moment. Will fashion join the party?
Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike’s Comeback Is Still Stuck in Slow Motion
Nike is set to report its fourth-quarter and full-year results late on Tuesday. While these results will be meaningful in dissecting the company’s past year, the next quarter to come will be more indicative of Nike’s future.
Nike Under Pressure Ahead of Earnings
The sporting goods giant faces a ‘show me’ moment as investors seek signs of stabilisation with sales down in seven of the past eight quarters.
Nike Under Pressure Ahead of Earnings
The sporting goods giant faces a ‘show me’ moment as investors seek signs of stabilisation with sales down in seven of the past eight quarters.
Why Fashion Is Falling Behind on Its Climate Targets
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.
Why Fashion Is Falling Behind on Its Climate Targets
While H&M and Kering have cut emissions by more than a third, the majority of fashion’s biggest brands remain behind the schedule they set for themselves.