Nike
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Nike and Our Legacy Team on New Running Line
The new collaboration will include footwear and apparel products built from scratch to blend technical performance with understated design.
Fashion’s Big Climate Wins
Some of fashion’s biggest brands have started to drive down their planet-warming emissions as proven solutions roll out across the supply chain.
Opinion: The Sneaker Bubble Is Bursting Around Investors
Off the field and outside of the gym, many consumers are rediscovering smarter footwear, writes Bloomberg’s Andrea Felsted.
Has Nike Done Lasting Damage to Jordan Brand?
Nike is reducing the number of Jordans it puts on the market as it tries to restore the brand’s exclusivity and pull it out of a slump. Experts say it will take more than reducing supply to fix the problem.
Nike Kicks the Can Down the Road Again
Nike’s comeback timeline just got even longer. The brand announced a new four-year restructure during its first-quarter earnings call that will include more layoffs.
Nike Announces Yet Another Round of Restructuring Amid Sales Drop
Following a 4 percent drop in quarterly sales, Nike is overhauling global operations under its new 'Pace' plan — a move that includes job cuts that will cost the company $300 million in severance.
Bank of America Downgrades Nike as Investors Lose Faith in Its Turnaround
A Bank of America analyst downgraded shares of the sportswear maker to underperform from neutral, pushing back expectations of a sales turnaround to 2028.
Can Nike’s New ‘Supershoe’ Give It a Much-Needed Win?
The beleaguered sportswear giant is hoping its Alphafly 4 model will bring some added shine to one of the few bright spots in its portfolio: its running category.
India’s Fitness Boom Lifts Sportswear Market
As style-conscious Indians flock to a growing number of gyms, sports clubs and marathons, global activewear brands are stepping up expansion to capitalise on changing attitudes towards health and exercise.
Opinion: Star Athletes, Not Brands, Now Call the Shots
Kylian Mbappé had it all at Nike. But in a new world order where superstar athletes wield more cultural influence than brands, that simply wasn’t enough to retain him, writes Daniel-Yaw Miller.