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Latest News & Analysis
Retail
Why British Brands Are Piling Into the US
After decades of mixed results, a new generation of UK brands is expanding into the US. This time, they're prioritising community, patience and cultural translation over splashy launches.
Retail
Me+Em Hasn’t Raised the Price of Its Hero Product for 17 Years. Here’s How.
A direct-to-consumer strategy and cost discipline have helped the British brand grow without leaning on price hikes.
Retail
Can Me+Em Sell British Style to American Women?
London-based DTC womenswear brand Me+Em is betting that its lego-like approach to fashion, which built it a following in its home country, will translate to the US market.
Workplace & Talent
Announcing Allbirds, ME+EM, TKEES and Couverture & The Garbstore
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.