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Latest News & Analysis
Marketing
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
Beauty
The Avon Lady Needs a Makeover
Some multi-level marketing brands, where customers sell the products and recruit others into their "downlines," are struggling to grow. Here's how they are adapting their formula to the age of e-commerce and Sephora.