LVMH Fashion Group
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.
Fashion’s Craftsmanship Challenge
Facing mass retirement from their ageing artisanal workforce, fashion brands and makers are working to gain — and hold — the attention of the next generation of pattern makers, tailors and more.
The Party May Be Over, but LVMH Has Moves to Make
This week, softening sales growth at the French giant was the latest sign that the post-pandemic luxury boom is over, but chairman Bernard Arnault may be able to play the weak market to his advantage.
In Milan, Independent Labels Are Gaining Ground
In a fashion scene dominated by ultra-established heritage names, upstarts like LVMH Prize-winners Setchu and Magliano are increasingly grabbing the spotlight, as the Attico, Del Core and Sunnei pass new milestones.
The Investment Giant Behind Some of Fashion’s Biggest Deals
L Catterton, the private-equity firm with close ties to LVMH and Bernard Arnault that’s preparing to take Birkenstock public, has become an investment giant in the consumer-goods space, with stakes in companies selling everything from fashion to pet food to tacos.
The Big Bet on Luxury Stocks Stumbles on Inflation, China Woes
Some $180 billion in luxury stocks have already been wiped out since July, and LVMH accounted for about 60 percent of that slump alone.
Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.
Kering’s Beauty Strategy Comes Into Focus
This week, Kering’s beauty strategy came into focus when the world’s second largest luxury fashion group announced that it is acquiring the niche fragrance brand Creed at a price close to $3 billion.