lululemon
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?
Where People Are Actually Shopping
Retail sales recovered in June but analysts say the uptick will be short-lived. How can stores woo customers back?
Lululemon to Buy Fitness Company Mirror for $500 Million
The deal furthers the brand’s ambitions to move beyond leggings to more experience-based offerings.
Lululemon Revenue Falls Below Analyst Forecasts
Despite a 70 percent surge in online sales, the activewear company's temporarily shuttered stores impacted its performance.
Lululemon Capitalises on Activewear Boost as Shares Jump
Analysts predict the activewear company will dominate the market, with shares climbing 92 percent, as consumers working from home prioritise comfort.
Power Moves | Lululemon CFO Exits, American Eagle Appoints CFO
This week, Patrick Guido steps down as Lululemon’s CFO of two years, while American Eagle hires a new CFO from within.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.