Louis Vuitton

Mexico Calls out Louis Vuitton for Using Traditional Pattern
In June, the Mexican government also questioned Carolina Herrera for 'cultural appropriation' of indigenous patterns.

The Off-Piste Art Events Every Fashion Publicist Should Know
Luxury house are popping up at lesser-known events on the art circuit to burnish their brands and connect with clients.

An Emotional Quality at Louis Vuitton
Now that Virgil Abloh has an outlet to clarify how broad his creative output truly is, his work in fashion can stand and evolve on its own.

Inside LVMH's Plan to Conquer Menswear
The French conglomerate is on a mission to capture even more of the growing market for luxury menswear. BoF outlines the opportunities for several of the leading brands in the portfolio, and where they might face challenges ahead.

Louis Vuitton Sees Demand in Mainland China Picking up Steam
The luxury brand is seeing strong sales growth in China, with e-commerce accounting for 8 percent of the brand's sales.

Louis Vuitton Sees 'Unheard-Of' Growth in China
Consumers in the key luxury market have been buying more handbags and watches at home instead of abroad in recent months.

Online Shopping in China Goes Luxury, With Men in Black Delivering Hermes
Chinese consumers are making more and more of their purchases online, forcing global luxury companies to rethink decades-old strategies and test new ones tailored to the Chinese market.

US Judge Drops 'Pooey Puitton' Lawsuit Against Louis Vuitton
The luxury brand's appeal against the accusation of impeding toy purse sales by the Californian toy company, Pooey Puitton, was successful.

The Week Ahead: Which Designers Will Get a Met Gala Bump This Year?
This week, everyone will be talking about which designers will produce viral looks at the Met Gala, Louis Vuitton's cruise show in New York and modest fashion's Ramadan moment. Read our BoF Professional Cheat Sheet.

The Mystery Mogul Behind Off-White
The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.