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L'Oréal

Marketing

Beauty Brands Inch Away from Traditional Advertising

Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.

Marketing

Beauty Brands Inch Away from Traditional Advertising

Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.


News & Analysis

Publicis Loses Another Media Account as L’Oreal Switches to WPP

L’Oreal SA’s North American unit has switched its media planning and buying to WPP Plc, dealing another blow to Publicis Groupe SA in the region after Procter & Gamble Co. moved its account earlier this week.

News & Analysis

Publicis Loses Another Media Account as L’Oreal Switches to WPP

L’Oreal SA’s North American unit has switched its media planning and buying to WPP Plc, dealing another blow to Publicis Groupe SA in the region after Procter & Gamble Co. moved its account earlier this week.


Beauty

L’Oreal Falls in Paris as Asia Slowdown Drags on Luxury Growth

L’Oreal SA fell in Paris trading after third-quarter revenue missed analysts’ estimates amid a slowdown in sales of luxury cosmetics in Asia.

Beauty

L’Oreal Falls in Paris as Asia Slowdown Drags on Luxury Growth

L’Oreal SA fell in Paris trading after third-quarter revenue missed analysts’ estimates amid a slowdown in sales of luxury cosmetics in Asia.


Beauty

The World's Biggest Cosmetics Brands Are Finally Courting Minorities

For decades, most cosmetics brands didn’t go after minorities. That’s starting to change, with both mainstream and ethnic beauty lines going after a more diverse customer.

Beauty

The World's Biggest Cosmetics Brands Are Finally Courting Minorities

For decades, most cosmetics brands didn’t go after minorities. That’s starting to change, with both mainstream and ethnic beauty lines going after a more diverse customer.


Financial Markets

L’Oreal Sees Cosmetics Market Growth at Low End of Forecast

L’Oreal SA said it expects the global cosmetics market to grow closer to the low end of its forecast range, adding to concern about a slowdown in China.

Financial Markets

L’Oreal Sees Cosmetics Market Growth at Low End of Forecast

L’Oreal SA said it expects the global cosmetics market to grow closer to the low end of its forecast range, adding to concern about a slowdown in China.


Financial Markets

L’Oreal Sales Trail Estimates as Growth Slows in New Markets

L’Oreal SA reported second-quarter sales that trailed analysts’ estimates as a slowdown in emerging markets led to a worse-than-expected performance in its mass-market and high-end beauty products divisions.

Financial Markets

L’Oreal Sales Trail Estimates as Growth Slows in New Markets

L’Oreal SA reported second-quarter sales that trailed analysts’ estimates as a slowdown in emerging markets led to a worse-than-expected performance in its mass-market and high-end beauty products divisions.


Financial Markets

L'Oreal Says Sales Growth to Accelerate in H2

French cosmetics group L'Oreal sees sales growth accelerating in the second half as demand in Western Europe and the United States improves.

Financial Markets

L'Oreal Says Sales Growth to Accelerate in H2

French cosmetics group L'Oreal sees sales growth accelerating in the second half as demand in Western Europe and the United States improves.


Marketing

L’Oreal, Chanel Among Most Popular Brands on Social Media

L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.

Marketing

L’Oreal, Chanel Among Most Popular Brands on Social Media

L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.


Global Markets

China Import Tax Cuts No Remedy for Retail Slowdown

The tariff cuts in China are the latest in a string of measures to stimulate domestic consumption and bolster economic growth, which hit a 24-year low last year.

Global Markets

China Import Tax Cuts No Remedy for Retail Slowdown

The tariff cuts in China are the latest in a string of measures to stimulate domestic consumption and bolster economic growth, which hit a 24-year low last year.


China

The China Edit | Unlikely Invaders, Angelica Cheung, L'Oreal

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Unlikely Invaders, Angelica Cheung, L'Oreal

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.