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The Next-Gen Makeup Artists Painting Beauty’s Future
These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.
The Next-Gen Makeup Artists Painting Beauty’s Future
These breakout beauty professionals may not yet be boldfaced names, but their work with era-defining celebrities and the world’s largest brands prove their influence is taking hold.
Gucci Beauty’s Identity Crisis
This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
Gucci Beauty’s Identity Crisis
This week, Coty’s agreement to relinquish Gucci’s beauty licence one year ahead of schedule was a major win for Kering and L’Oréal, but making the most of the opportunity will require Gucci to assert a more stable brand identity separate from its revolving cast of designers.
Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
Armani Taps BCG as Fashion Group Adapts to Post-Founder Era
The Italian fashion group is considering expansion in handbags and hospitality, its overall price positioning and distribution model and a senior creative appointment at Emporio Armani, according to people familiar with the matter.
Armani Taps BCG as Fashion Group Adapts to Post-Founder Era
The Italian fashion group is considering expansion in handbags and hospitality, its overall price positioning and distribution model and a senior creative appointment at Emporio Armani, according to people familiar with the matter.
How YSL Could Win the Designer Makeup Wars
The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.
How YSL Could Win the Designer Makeup Wars
The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its future success depends on making the runway beauty category relevant again.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Opinion: Beauty Inflation Is Hair Care’s Opportunity
The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.
Opinion: Beauty Inflation Is Hair Care’s Opportunity
The beauty industry is experiencing a new wave of demand for affordable treats, and salon-grade hair treatments used at home are emerging as a key part of the trend, writes Bloomberg’s Andrea Felsted.
L’Oréal Scents World’s First AI Art Museum
The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’
L’Oréal Scents World’s First AI Art Museum
The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’
Exclusive: Bridgepoint Group to Acquire Obagi Medical
The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.
Exclusive: Bridgepoint Group to Acquire Obagi Medical
The UK investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti departing the beauty conglomerate to join Bridgepoint.
Why Are So Many Beauty Brands Faking Scandals?
In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.
Why Are So Many Beauty Brands Faking Scandals?
In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky strategy for an industry never too far from actual controversy.