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Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
Is ‘Elle’ the New Blueprint for Product Placement?
The ‘Legally Blonde’ prequel series is taking the ties between product and plot to another level, incorporating its stars into spots and referencing the show in corresponding social content.
The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business
Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.
The 5 Most Important Things a Brand Must Do When Building a Direct-to-Consumer Business
Labels that used to be available only at the local mall are changing their distribution models in order to build a direct, and hopefully more profitable, relationship with the consumer. But it's a tricky move to pull off.