Jordan
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
Can a Football Club Become a Luxury Brand?
French footballing giant Paris Saint-Germain opened a new flagship store in New York last week, signalling its intention to become the sport’s first true fashion brand.
Streetwear's Big Opportunity: Women
As streetwear continues to expand in fast-fashion and luxury markets alike, how can it increase its appeal to female consumers?
Travis Scott's Sneaker Air Jordan 1 Sells Out in a Morning
Re-sellers are already asking more than $1,000.
Nike Engineering a Rebound for Jordan Brand
This week, everyone will be talking about Nike's earnings, the Autumn/Winter 2019 fashion calendar and the holiday retail landscape. Read our BoF Professional Cheat Sheet.
Michael Jordan Scores China Legal Win for His Chinese Name
The Supreme People’s Court on revoked the rights of Qiaodan Sports Co. to use Jordan’s last name written in Chinese characters.
Made in Jordan: Inside the Unexpected Powerhouse of Garment Manufacturing
Despite the conflicts on its doorstep, Jordan is quietly churning out clothing for some of the world's most recognisable fashion brands.
Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret
Nike is forced to hand over one of the most lucrative and secret contracts in sports.
Profit and Loss on the 'Champs-Élysées' of a Syrian Refugee Camp
Inside Za’atari, a Syrian refugee camp in Jordan, a nimble micro-economy worth about $12.7 million per month, hosts a growing number of shops selling fashion and accessories. BoF reports.