Jordan
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Has Nike Done Lasting Damage to Jordan Brand?
Nike is reducing the number of Jordans it puts on the market as it tries to restore the brand’s exclusivity and pull it out of a slump. Experts say it will take more than reducing supply to fix the problem.
Exploring Jordan Brand’s Philosophy on the Air Jordan 41
Jordan Brand will soon release the Air Jordan 41 — the latest model in Michael Jordan’s OG signature shoe line. Jason Mayden, Jordan Brand’s vice president of visioneering and chief of design, took some time to chat with The Business of Fashion about the upcoming release, his philosophy around it and why the brand continues to drop a new Air Jordan shoe every year.
Nike on Pace for Worst Year Since Jordan’s 1993 Retirement
The company’s stock has plunged 39 percent this year as Nike’s sportswear division struggles to compete with challenges like On and Hoka.
Africa’s Streetwear Scene Is Having a Moment
Africa’s streetwear scene is grabbing the spotlight in 2026 as Ghanaian brand Free the Youth prepares to release one of the most coveted Air Jordan collaborations we’ve seen this year.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
How Nike Ran Off Course
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
How Retro Sneakers Took Over Fashion
Fashion may always be chasing the next big thing, but in the sneaker market, decades-old styles dominate, which experts attribute to forces like nostalgia, the rise of hip-hop, risk-averse business strategies and a cultural obsession with recycling intellectual property.
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.