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Latest News & Analysis
Fashion Week

Milan Day Two: The Dialogue Between Designer and Brand

Simone Bellotti brought a whisper of sedition to Jil Sander, while Maria Grazia Chiuri negotiated between Fendi’s vocabulary and her own.


Marketing

How Books Became Fashion’s Favourite Flex

Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age of visual overload and AI slop. Which strategies have substance?


Fashion Week

The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.


Fashion Week

Milan Day Two: A Big Debut and a Second Coming

The masculine and feminine faced off — how very Milanese! — at Maria Grazia Chiuri’s first show for Fendi and Simone Bellotti’s sophomore outing for Jil Sander on day two of Milan Fashion Week.


Luxury

Will a Year of Designer Revamps Pay Off?

The luxury fashion market appears poised to turn a corner, but questions linger as Chanel, Dior, Gucci, Balenciaga and others prepare to bring their new creative visions to market.


Luxury

Fashion’s Age of Uncertainty

Key business leaders had little to be optimistic about this week in Milan, though strong debuts at Gucci and Jil Sander delivered the creative energy the industry is banking on to help power a turnaround, writes Imran Amed.


Fashion Week

A Quietly Powerful New Voice at Jil Sander

Simone Bellotti beautifully captures the essence of fashion’s ultimate purist, writes Tim Blanks.


Luxury

This Week: Gucci and Versace Soft Launch in Milan

Two of Italy’s most prominent brands are managing expectations for their designer debuts this week. Jil Sander and Bottega Veneta will also reveal aesthetic revamps.


Luxury

The Great Fashion Reset | Editor’s Letter

As the fashion world heads into a historic, high-stakes season, The Business of Fashion kicks off its coverage with a special package on the industry’s challenges and the way forward.


Luxury

OTB Taps Simone Bellotti as Jil Sander’s Creative Director

Industry interest in Bellotti surged following a series of stand-out shows for Bally. The designer is replacing Lucie and Luke Meier, who parted ways with Jil Sander in February.