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Hugo Boss

Hugo Boss is one of the leading fashion and lifestyle companies in the premium segment. Located in Metzingen, Germany, the company has two core brands: Hugo and Boss.

Hugo Boss
News & Analysis

Hugo Boss Eyes Asia for One Fifth of Group Sales

FRANKFURT, Germany — German fashion house Hugo Boss wants its Asian business to lift its contribution to group sales to 21 percent from 15 percent by

News & Analysis

Hugo Boss Eyes Asia for One Fifth of Group Sales

FRANKFURT, Germany — German fashion house Hugo Boss wants its Asian business to lift its contribution to group sales to 21 percent from 15 percent by


News & Analysis

London Collections: Men | If You Build It, They Will Come — But Will They Buy?

In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.

News & Analysis

London Collections: Men | If You Build It, They Will Come — But Will They Buy?

In a city where big shows can mean just that, BoF examines the rise of London Collections: Men and the business impact on the brands taking part.


News & Analysis

Why Creative Directors Matter More Than Ever

Following a flurry of high profile announcements, BoF's editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.

News & Analysis

Why Creative Directors Matter More Than Ever

Following a flurry of high profile announcements, BoF's editor-in-chief, Imran Amed, muses on the enduring importance of the creative director.


News & Analysis

Hugo Boss Woos Wu to New Position of Boss Womenswear Artistic Director

NEW YORK, United States — Jason Wu is set to take up the newly created position of Artistic Director for Hugo Boss ' BOSS womenswear line, effective

News & Analysis

Hugo Boss Woos Wu to New Position of Boss Womenswear Artistic Director

NEW YORK, United States — Jason Wu is set to take up the newly created position of Artistic Director for Hugo Boss ' BOSS womenswear line, effective


Global Markets

Nigeria: Taking Africa's Giant Seriously

In a new series, Market GPS, BoF looks beyond the BRICs to the next tier of emerging market opportunities. First up, we examine Africa's giant, Nigeria.

Global Markets

Nigeria: Taking Africa's Giant Seriously

In a new series, Market GPS, BoF looks beyond the BRICs to the next tier of emerging market opportunities. First up, we examine Africa's giant, Nigeria.


Workplace & Talent

The Creative Class | Marc Ascoli, Art Director

Marc Ascoli has produced some of fashion’s most iconic and remarkable images for the likes of Yohji Yamamoto and Jil Sander. BoF sat down with the legendary art director to discuss his personal and professional journey.

Workplace & Talent

The Creative Class | Marc Ascoli, Art Director

Marc Ascoli has produced some of fashion’s most iconic and remarkable images for the likes of Yohji Yamamoto and Jil Sander. BoF sat down with the legendary art director to discuss his personal and professional journey.


News & Analysis

From Brooklyn to Mumbai to London, Bespoke Tailoring Shows Signs of Growth

Seizing on a widespread return to more formal dressing, small and medium-sized tailoring studios across the world are growing successful businesses. BoF spoke to three young tailors in Brooklyn, Mumbai and London.

News & Analysis

From Brooklyn to Mumbai to London, Bespoke Tailoring Shows Signs of Growth

Seizing on a widespread return to more formal dressing, small and medium-sized tailoring studios across the world are growing successful businesses. BoF spoke to three young tailors in Brooklyn, Mumbai and London.


China

The China Edit | Consumer Confidence, Hugo Boss' China Premiere, E-Commerce Soars, Domestic Couture, Real Causes of the Luxury Slowdown

The China Edit is a weekly curation of the most important must-read fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Consumer Confidence, Hugo Boss' China Premiere, E-Commerce Soars, Domestic Couture, Real Causes of the Luxury Slowdown

The China Edit is a weekly curation of the most important must-read fashion business news and analysis from and about the world’s largest luxury market.


News & Analysis

Cucinelli Becomes Billionaire Knitting $1,920 Cashmere Cardigans

MILAN, Italy — Brunello Cucinelli, the 59-year-old founder of the luxury fashion house that bears his name, has become a billionaire.

News & Analysis

Cucinelli Becomes Billionaire Knitting $1,920 Cashmere Cardigans

MILAN, Italy — Brunello Cucinelli, the 59-year-old founder of the luxury fashion house that bears his name, has become a billionaire.


News & Analysis

The Shifting Winds of New York Retail — Part 1: The Rise and Recasting of the Meatpacking District

In a three-part report, BoF examines New York City's ever-shifting retail landscape. Today, we consider the rise and recasting of the Meatpacking District.

News & Analysis

The Shifting Winds of New York Retail — Part 1: The Rise and Recasting of the Meatpacking District

In a three-part report, BoF examines New York City's ever-shifting retail landscape. Today, we consider the rise and recasting of the Meatpacking District.