Huda Beauty
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
How Beauty Can Avoid Accidental Copycats
The manufacturer of the gel eye masks that broke the internet weighs in on why Fenty Beauty, Huda Beauty, and Glow Recipe announced the same product within a week.
The BoF Podcast | Mona Kattan on Finding the Courage to Go It Alone
At The Business of Beauty Global Forum 2026 in Napa Valley, California, Mona Kattan discusses stepping away from the Huda Beauty shadow, the creation of luxury fragrance brand Kayali, and building a long lasting vision for herself.
Can Scents Be Supplements?
Niche scent house Initio Parfums Privés is in the business of triggering joy with a brand new offering of functional fragrances, as a number of other perfume labels also use neuroscience as a niche.
The Best of BoF 2025: Deals, Deals, Deals
After a year of stagnancy, the beauty deals pipeline unfroze in 2025, with some of the buzziest brands finding new homes in blockbuster deals.
Beauty’s Hottest New Trend: The Founder Buyback
Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.
What to Do When a Beauty Product Launch Goes Wrong
The backlash that follows a botched product launch can quickly spill over from a bad news cycle to an all-out PR crisis. Beauty brands have the power to foresee these events, and stop them happening, providing they’re willing to do the legwork.
The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets
How women are claiming their space… and their blow dry routines.
Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.