H&M Group

Has Victoria's Secret Solved Fashion's Communications Conundrum?
How the blockbuster Victoria's Secret Fashion Show drives immediate sales impact and what luxury brands can learn.

Getting The Luxury Fashion Business Model Right
Today, BoF exclusively brings you Savigny Partners' blow-by-blow analysis of the rapidly shifting luxury fashion business model which is undergoing


H&M gains, Dior releases trailer, Esprit opens new stores, LV exhibit to open in HK, De La Renta looks to the Gulf
H&M's 8% April Comparable Sales Gain Breaks Trend (WSJ) "Fashion retailer Hennes & Mauritz AB Friday said April sales in comparable stores rose for

The Lowdown on H&M x Comme des Garçons
BoF sits down with H&M creative advisor Margareta van den Bosch and brand and new business director Jörgen Andersson in Tokyo to discuss the highly anticipated collaboration.

With the Arrival of H&M, Swedish Fast Fashion Finally Comes to Japan
Still attracting long lines in Ginza, the fast-fashion giant’s greatest advantage in Japan may be its incredibly low prices, which match its global pricing in a country accustomed to markups.

Everybody's Talking About | Comme des Garcons for H&M
TOKYO, Japan and STOCKHOLM, Sweden - Some H&M collaborations of the past ( Roberto Cavalli , Viktor & Rolf) were more memorable for the pre-launch

Roberto Cavalli for H&M: Rock-star pandemonium
Karl Lagerfeld for H&M. Roland Mouret for Gap. Giles Deacon for New Look. Proenza Schouler for Target. And the list goes on. You'd think by now that