Hermès
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
Luxury Clobbered By Covid-19
The Savigny Luxury Index (“SLI”) took a tumble this month, with the luxury sector enduring one of its worst quarters on record.
Luxury Clobbered By Covid-19
The Savigny Luxury Index (“SLI”) took a tumble this month, with the luxury sector enduring one of its worst quarters on record.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
Hermès Quarterly Sales Hit by Pandemic Lockdowns
The maker of the iconic Birkin bag saw its sales plunge 42 percent in the three months through June.
Hermès Quarterly Sales Hit by Pandemic Lockdowns
The maker of the iconic Birkin bag saw its sales plunge 42 percent in the three months through June.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
How Impactful Were the Digital Fashion Week Shows, Really?
Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.
Power Moves | Maison Margiela Appoints New CEO, Hermès Creative Director of the Women's Product Universe Steps Down
This week Gianfranco Gianangeli was named chief executive of Maison Margiela, while Hermès veteran Bali Barret announced her departure after 17 years at the company.
Power Moves | Maison Margiela Appoints New CEO, Hermès Creative Director of the Women's Product Universe Steps Down
This week Gianfranco Gianangeli was named chief executive of Maison Margiela, while Hermès veteran Bali Barret announced her departure after 17 years at the company.
Is Fashion Going Back to Normal?
The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.
Is Fashion Going Back to Normal?
The labels taking part in the Paris men’s showcase largely stuck to their aesthetic codes, presenting pragmatic and reassuring collections that felt like seeing an old friend, with some intriguing format twists, reports Angelo Flaccavento.
How Luxury Brands Sell 'Exclusive' Goods by the Millions
Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
How Luxury Brands Sell 'Exclusive' Goods by the Millions
Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
Is It Finally Time for Chinese Luxury to Go Global?
Hermès, Kering and Richemont have all dabbled in Chinese luxury brands but none have so far been a big international hit. Insiders now reckon they know why.
Is It Finally Time for Chinese Luxury to Go Global?
Hermès, Kering and Richemont have all dabbled in Chinese luxury brands but none have so far been a big international hit. Insiders now reckon they know why.
As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.
As Lockdowns Ease, Luxury Sees Record Valuation
Growth prospects for 2020 remain subdued, but investors are looking beyond the current crisis.