Hermès


Selfridges, Hermès Quietly Exit Fashion Pact Amid Slow Progress
Four years after a splashy launch around the G7, the CEO-powered climate drive says it’s gearing up to accelerate action. But it has lost high-profile members and so far delivered little more than a handful of pilot projects.

Selfridges, Hermès Quietly Exit Fashion Pact Amid Slow Progress
Four years after a splashy launch around the G7, the CEO-powered climate drive says it’s gearing up to accelerate action. But it has lost high-profile members and so far delivered little more than a handful of pilot projects.

Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.

At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.

The MetaBirkins Creator Isn’t Done Fighting Yet
Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves.

The MetaBirkins Creator Isn’t Done Fighting Yet
Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves.

BoF Insights | Why Ownership Matters to NFT Shoppers
The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.

BoF Insights | Why Ownership Matters to NFT Shoppers
The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.

Hermès Sales Surged Despite China Shopping Disruptions
Revenues jumped 23 percent in the fourth quarter, contributing to a 'very strong' 2022, said executive chairman Axel Dumas.

Hermès Sales Surged Despite China Shopping Disruptions
Revenues jumped 23 percent in the fourth quarter, contributing to a 'very strong' 2022, said executive chairman Axel Dumas.

Hermès Wins ‘MetaBirkin’ NFTs Trial
A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.

Hermès Wins ‘MetaBirkin’ NFTs Trial
A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.

What We Learned From the MetaBirkin Trial
A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.

What We Learned From the MetaBirkin Trial
A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.

What Hermès Really Thinks About NFTs
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.

What Hermès Really Thinks About NFTs
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.

Luxury Set for a ‘Bumpy Ride’ in China
Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.

Luxury Set for a ‘Bumpy Ride’ in China
Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.