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How to Launch New Categories Without Losing Your Way
Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.
How to Launch New Categories Without Losing Your Way
Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.
Power Moves | Tapestry Names CEO, Shakeup at Levi Strauss
This week, the owner of Coach and Kate Spade named Joanne Crevoiserat as its new chief, while Jen Sey was named brand president amid an executive reshuffle at the American denim company.
Power Moves | Tapestry Names CEO, Shakeup at Levi Strauss
This week, the owner of Coach and Kate Spade named Joanne Crevoiserat as its new chief, while Jen Sey was named brand president amid an executive reshuffle at the American denim company.
How to Avoid the Next Supply Chain Shock
Disruptions caused by Covid-19 have redoubled concerns about vulnerabilities in fashion’s manufacturing base, accelerating efforts to build more resilient and efficient operations.
How to Avoid the Next Supply Chain Shock
Disruptions caused by Covid-19 have redoubled concerns about vulnerabilities in fashion’s manufacturing base, accelerating efforts to build more resilient and efficient operations.
Brazilian Shoe Moguls Entice Global Market
Brazil’s billion-dollar footwear industry bucked the recession and keeps on rising despite continued economic and political turmoil.
Brazilian Shoe Moguls Entice Global Market
Brazil’s billion-dollar footwear industry bucked the recession and keeps on rising despite continued economic and political turmoil.
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?