Hatch
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How Babies Became Luxury’s New Aspirational Category
Parents may be having fewer kids, but they’re not skimping on them. As traditional luxury loses its lustre, premium strollers, carriers and other baby gear are the latest markers of wealth and taste.
Behind the Text Message Marketing Boom
Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.
How Digital Brands Make Wholesale Work
For direct-to-consumer labels, third-party retailers can provide a powerful marketing channel, but knowing which stores to work with and how aggressively to push is often challenging. BoF makes sense of the strategy.
Business Opportunities Only Women Can See
Companies like Lola, Universal Standard and ThirdLove are tapping market opportunities that have long been in the blind spots of male entrepreneurs and investors.
3 Fashion Start-ups Tapping Tough Categories
How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.