Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
Italy Could Use Gucci Tax Deal in Bid to Avoid EU Penalty
With the EU firing a warning shot at the country for running up high debt, Rome may cite Kering's recent $1.4 billion tax-dispute payment as evidence it can get its house in order.
Farfetch Teams With Gucci for 'Communities' Initiative
The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.
Op-Ed | Why Rihanna’s Fenty Is The End of the Star Designer
Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point. After all, who needs a star designer when you have a real star?
Behind Burberry’s Big Bet on Its New Monogram
Executives are betting on a new monogram to signal change, boost the brand’s luxury credentials and grow its leather goods offering.
The New Rules of Influencer Marketing
As influencer collaborations saturate social feeds and consumers grow increasingly sceptical of social selling, BoF offers tips for cutting through the noise.
The Plan to Turn Versace and Michael Kors Into 'America's LVMH' Begins Now
This week, everyone will be talking about Capri Holdings' plans for Michael Kors and Versace, Serena Williams and Roger Federer at the French Open and the start of swimwear season. Read our BoF Professional Cheat Sheet.
Why Most Luxury Brands Still Hire Underage Models
While Kering moved to ban all models under 18, some of the biggest fashion companies haven’t followed suit.
Prada Joins Fashion’s Anti-Fur Movement
After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.
Prada Bans Fur From Catwalk, Bowing to Ethical Fashion Demand
The Italian luxury goods group has vowed to stop the use of fur in line with the changing face of consumer attitude.
LVMH Takes Majority Stake in Repossi
The French luxury group quietly added to its existing investment in the Italian fine jewellery brand last year, supporting international expansion.