Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


What Dior’s BTS Stage Looks Mean for Luxury
Dior’s latest marketing move leverages the influence of a Korean boy band with an unprecedented level of fame.

Can Topshop Owner Arcadia Still Be Saved?
Creditors could vote down Arcadia chairman Philip Green's restructuring proposal leaving administrators to seek out new owners for Topshop.

Kering Moves to Tighten Grip on E-Commerce
The Gucci owner is expanding its e-commerce operations focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.

Politics Before Prosperity
Escalating trade tensions between the USA and China and growing political and financial concerns in the Eurozone have cast a storm over the SLI.

Louis Vuitton Sees Demand in Mainland China Picking up Steam
The luxury brand is seeing strong sales growth in China, with e-commerce accounting for 8 percent of the brand's sales.

Can Kering Grow and Be Sustainable at the Same Time?
The luxury giant is an industry leader in efforts to operate in a more environmentally-responsible manner, but still plays a balancing act between business growth and sustainability.

At Kering and LVMH, Corporate Branding Goes Beyond the Logo
In an effort to earn the respect of demanding consumers and woo potential employees, fashion's biggest conglomerates are wrapping their portfolios in a unifying set of corporate principles.

Inside The RealReal’s Plan to Dominate the Secondhand Luxury Market
The company’s IPO filing reveals its big ambitions - and hints at how expensive it will be to reach those goals.

The Best Fashion Schools in the World 2019
BoF’s selection of the world’s best fashion schools employs a new approach which does away with numerical rankings and focuses instead on helping students assess which programmes will best prepare them for their chosen career in fashion.

Topshop's Stunning Collapse Proves No Retailer Is Too Big to Fail
This week everyone will be talking about whether creditors will approve a rescue plan for Topshop parent Arcadia, Revolve's initial public offering and new men's collections from Saint Laurent and Prada. Read our BoF Professional Cheat Sheet.