Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
Top 10 Fashion Films of the Season
This season’s best fashion videos included films from Gucci, Nike and Gap.
Designers Take Copyright Infringement Into Their Own Hands
Designers are turning to social media, as well as legal action, in the fight against knockoffs.
Socks, Fashion's New Secret Weapon
Once the preserve of mass-market retailers and specialised hosiery firms, socks have become an accessible staple on fashion’s new frontier.
Top 10 Menswear Shows for Spring/Summer 2018
In a season dominated by graphic logos and sportswear-inflected collections, these designers stood out in an increasingly homogenised crowd.
How Statement Earrings Became Generation Selfie’s Favourite Trend
From Cos to Céline to Chopard, brands are doubling down on statement earrings in exaggerated sizes and mismatched colours to tap a new generation of consumers.
BoF Exclusive | Condé Nast to Launch Vogue Poland
The Polish edition of Vogue will debut next year with the aim of generating ad revenue from brands tapping the country's $584 million luxury goods market.
Luxury Brands Are Snapping Up Farms to Control their Supply Chains
From Hermès to Gucci, brands are using vertical integration to safeguard the supply of expensive materials by acquiring farms of Merino sheep, crocodile, alligator and python.
Mark Cross: The American Luxury Brand Revival That Almost Wasn’t
How chief executive Neal J. Fox took a 165-year-old leather goods brand and turned it into a 21st century street style favourite by not being afraid to pivot — or take a gamble.
Is Mulberry’s Turnaround Working?
Mulberry posted a 21 percent rise in profit on the back of a turnaround strategy aimed at bringing the British handbag brand back to its affordable luxury roots.
Op-Ed | Bring Back the Burberry Check
Burberry should build on its collaboration with Gosha Rubchinskiy to make some brave creative choices, argues Andrea Felsted.