Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
As Branding Evolves, What’s a Logo Worth?
Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.
Gucci Isn't the Only Brand Fuelling Growth at Kering
The luxury conglomerate's growth trend continues at an impressive pace, thanks to sales increases in nearly every region and from more brands than powerhouses Gucci and Saint Laurent.
Dapper Dan to Mentor VFiles Runway Designers
Each season, VFiles invites industry experts to guide designers, makeup artists and stylists in a group runway show at New York Fashion Week.
Don’t Call It Unisex: Avoc’s Gender-Neutral Utopia
This month’s Spotlight shines on Parisian brand Avoc, which recently won the Creative Brand Prize at the ANDAM Awards.
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
Fabien Baron's 5 Lessons For Success as an Art Director
One of the industry’s most respected and successful art directors tells BoF how his profession has changed and the skills it takes to break into it today.
At New York Men’s Shows, Strangers In a Strange Land
Beneath the surface of sporty jackets and graphic t-shirts, one could glimpse the anxieties of a generation, alongside those of New York’s menswear week itself.
Peering Over the China Peak
Chinese consumers remain the largest driver of global luxury growth, but there may be bad news ahead for European luxury brands.
Social Goods | Saint Laurent's Sustainable Couture Programme, When Fashion Meets Politics
This week, Saint Laurent launches a new sustainability-focused couture training programme, meanwhile is there any harm when fashion and politics combine?
Can Streetwear Collaborations Make Luxury Brands Cooler?
In search of newness and cool, luxury brands like Louis Vuitton, Burberry and Tommy Hilfiger are collaborating with streetwear labels such as Supreme, Gosha Rubchinskiy and Vetements.