Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


Hugo Boss Expects Sales Uplift in 2018
The German fashion house expects sales growth to accelerate as it adds more sportswear and casual styles, while revamping stores and its website.

Top 10 Shows of Autumn/Winter 2018
From a fashion month full of thought-provoking moments, BoF picks the top ten shows of the season.

In Paris, Few Break Free From Comfort Zone
While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.

Who Will Dress the Philophiles?
Fans and retailers alike reckon with the reality of a post-Phoebe Philo Céline, signalling opportunity for brands who could fill the gap.

A New Beauty at Sacai
Chitose Abe elevated her mission of hybridization to new heights, bringing a sly wit that tricked the eye with deliberate mismatches.

Chinese Consumers Spent $146 Billion Over Spring Festival
As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers? BoF investigates in this month's China Edit.

Inside Givenchy's Ambitions to Become a Global Megabrand
Chief executive Philippe Fortunato and artistic director Clare Waight Keller break down their plans to grow the French couture house into one of the world’s largest luxury brands.

What Gucci's Gun Stance Says About the End of Corporate Neutrality
Neutrality on political issues was once the norm, but millennial spending power and political polarisation mean it's now riskier to be neutral than to take a stance.

Why Burberry Chose Riccardo Tisci
The former Givenchy creative director will succeed Christopher Bailey.

Can This Upstart Athletic Brand Take on Nike and Adidas?
The twins behind Athletic Propulsion Lab, footwear’s most ambitious brand, share their unique strategy to steal market share.