Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.
What the Facebook Crisis Means for Fashion Advertisers
The social network’s Cambridge Analytica data misuse debacle could spell a tipping point for Facebook with big implications for fashion brands.
Kering and Richemont: Why a Mega-Merger Makes Sense
The two luxury conglomerates are both successful in their own right, but their best bet at building a true multi-brand, multi-category giant to rival LVMH is a merger.
Kering Refutes Tax Evasion Claims
The French luxury-goods group has responded to reports that it used a Swiss-based scheme to evade taxes on earnings from brands like Gucci and Saint Laurent.
Decoding Richemont's Lancel Divestment
What does the potential sale of Lancel say about the Swiss conglomerate’s fashion strategy?
Top 10 Campaigns of the Season
From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.
Versace and Furla Go Fur Free
Both the brands said they would stop using real fur in their collections, joining a growing list of luxury labels turning their backs on fur.
The Brand-Influencer Power Struggle
In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?
What's Acne Studios Worth?
The Swedish label is up for sale and market sources say it could fetch €400 million to €500 million — potentially more if there is competition.
Gucci, Chanel Among Fashion Month's Instagram Winners
New data from the video and photo sharing app unveils the most buzzed about brands and models over the Autumn/Winter 2018 season.
Tommy Hilfiger’s Bet on Instant Gratification Is Paying Off
The all-American brand has its mojo back, having transitioned its collections to align with the consumer calendar.