Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
YouTube Inks Amazon Partnership to Boost Online Shopping Bet
YouTube creators can now tag Amazon products in their videos and livestreams, driving more business directly to the enormous global marketplace while taking a cut from sales.
YouTube Inks Amazon Partnership to Boost Online Shopping Bet
YouTube creators can now tag Amazon products in their videos and livestreams, driving more business directly to the enormous global marketplace while taking a cut from sales.
Retailers Tap AI Shopping Traffic but Fight to Keep Customer Data
As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
Retailers Tap AI Shopping Traffic but Fight to Keep Customer Data
As shoppers increasingly turn to ChatGPT and Google's Gemini for product recommendations, retailers are racing to appear in chatbot results while resisting efforts to cede customer data that underpin online sales.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
A Step-by-Step Guide to Getting Ready for AI Agents
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?
Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.
AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
AI’s Impact on Holiday Shopping
Traffic to US retailers from AI sources soared on Black Friday and Cyber Monday, while EssilorLuxottica’s wearables chief exited and Google introduced a hot new AI model.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.
What It Will Take for Consumers to Let AI Shop For Them
A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.