Glossier
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19
As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19
As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy
The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy
The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
How Big Brands Can Adopt a Start-Up Mindset
In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.
How Big Brands Can Adopt a Start-Up Mindset
In beauty’s entrepreneur-driven era of personal connection and authenticity, nothing’s less cool, or more (perhaps unfairly) maligned than being part of the system. Sarah Brown talks to the pros about how to rethink business as usual.
Inside Glossier’s First Major Retail Partnership
The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
Inside Glossier’s First Major Retail Partnership
The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.