Glossier
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
How to Build a Successful Start-Up Board
Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.
How to Build a Successful Start-Up Board
Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.
How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.
How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.
Fashion’s Retail Workers Are Bearing the Brunt of the Crisis
As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.
Fashion’s Retail Workers Are Bearing the Brunt of the Crisis
As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.
What Fashion Investors Are Betting on Now
Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.
What Fashion Investors Are Betting on Now
Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.