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Gap

Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.

Gap
Workplace & Talent

Jenna Lyons Says You Have To Make Quick Decisions From the Gut

NEW YORK, United States — "You have to make quick decisions," Jenna Lyons, the president and creative director of J.Crew, told BoF. "Ultimately,

Workplace & Talent

Jenna Lyons Says You Have To Make Quick Decisions From the Gut

NEW YORK, United States — "You have to make quick decisions," Jenna Lyons, the president and creative director of J.Crew, told BoF. "Ultimately,


Technology

Looking Back at SXSW Interactive

AUSTIN, United States — Sometimes described as 'spring break for geeks,' the annual SXSW Interactive conference is a 5-day whirlwind of panels,

Technology

Looking Back at SXSW Interactive

AUSTIN, United States — Sometimes described as 'spring break for geeks,' the annual SXSW Interactive conference is a 5-day whirlwind of panels,


News & Analysis

Marking Five Years of BoF

LONDON, United Kingdom — This week marks a very special milestone in the history of The Business of Fashion : our 5th birthday!

News & Analysis

Marking Five Years of BoF

LONDON, United Kingdom — This week marks a very special milestone in the history of The Business of Fashion : our 5th birthday!


News & Analysis

The Business of Blogging | Style Bubble

Today, BoF launches The Business of Blogging, a new series on the rarely discussed business side of fashion blogging. First up is Susanna Lau of Style Bubble, one of the fashion blogosphere’s most original and influential voices.

News & Analysis

The Business of Blogging | Style Bubble

Today, BoF launches The Business of Blogging, a new series on the rarely discussed business side of fashion blogging. First up is Susanna Lau of Style Bubble, one of the fashion blogosphere’s most original and influential voices.


Global Markets

Made in Fair Isle

The people of Fair Isle have struggled to capitalise on the patterned knitwear for which they are famous.

Global Markets

Made in Fair Isle

The people of Fair Isle have struggled to capitalise on the patterned knitwear for which they are famous.


Workplace & Talent

Scott Sternberg Says Fashion is Wonderful for an Entrepreneur Who is Creative

Today, BoF brings you First Person with Band of Outsiders' Scott Sternberg, followed later this week by the exclusive global debut of a new Band of

Workplace & Talent

Scott Sternberg Says Fashion is Wonderful for an Entrepreneur Who is Creative

Today, BoF brings you First Person with Band of Outsiders' Scott Sternberg, followed later this week by the exclusive global debut of a new Band of


News & Analysis

Inside Brazil's Booming Fashion Industry

SÃO PAULO , Brazil — You hear about it at dinner parties and fashion events. It's been the subject of countless magazine stories and news reports.

News & Analysis

Inside Brazil's Booming Fashion Industry

SÃO PAULO , Brazil — You hear about it at dinner parties and fashion events. It's been the subject of countless magazine stories and news reports.


Retail

In Tokyo, Abercrombie Misses Its Mark

From culturally insensitive staff and dim, aggressively perfumed spaces to splashy branding that makes integration into established everyday wardrobes unwieldy, Abercrombie’s entry into Japan is a perfect case study in how not to localise.

Retail

In Tokyo, Abercrombie Misses Its Mark

From culturally insensitive staff and dim, aggressively perfumed spaces to splashy branding that makes integration into established everyday wardrobes unwieldy, Abercrombie’s entry into Japan is a perfect case study in how not to localise.


Retail

For Japanese Shoppers, Uniqlo Is a Feel-Good Commodity

The Japanese brand has attained some cultural cachet, but its most powerful asset remains its neutrality.

Retail

For Japanese Shoppers, Uniqlo Is a Feel-Good Commodity

The Japanese brand has attained some cultural cachet, but its most powerful asset remains its neutrality.


News & Analysis

J Brand Jeans | In Search of The Perfect Fit

NEW YORK, United States — As the holiday shopping season draws near, we're watching the market for premium denim with particular interest. According

News & Analysis

J Brand Jeans | In Search of The Perfect Fit

NEW YORK, United States — As the holiday shopping season draws near, we're watching the market for premium denim with particular interest. According