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Latest News & Analysis

Direct-to-Consumer
Fashion’s Most Anticipated M&A Hot Spots in 2025
As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

Direct-to-Consumer
How Brands Can Turn Customers Into Repeat Shoppers
In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.

Workplace & Talent
Announcing Viu Eyewear, De La Vali, Figs and Buck Mason
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.