Everlane
Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.
DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
Is China Primed for a ‘Minimalist Movement’? DTC Brands Hope So.
DTC brands like Everlane, Allbirds and Rothy’s have hit the Chinese market this year, betting on sophisticated e-commerce solutions and a new generation keen on the ‘decluttered look’.
Everlane Jumps Into the $20 Billion US Sneaker Market
The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.
Everlane Jumps Into the $20 Billion US Sneaker Market
The new shoe comes with a sole largely free of unrecycled plastic, and leather made at a factory the company says has less environmental impact than your typical footwear manufacturer.
Start-Up School | Chapter 5: Build Your Culture as You Grow
There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?
Start-Up School | Chapter 5: Build Your Culture as You Grow
There is no set template for the ‘right’ company culture. Each company needs to define its own culture in line with its business strategy and values. But how can companies maintain and develop culture as they scale?
What the Return of the Cargo Pant Reveals About Consumer Psychology
Why the polarising style is trending at every segment of the spending spectrum.
What the Return of the Cargo Pant Reveals About Consumer Psychology
Why the polarising style is trending at every segment of the spending spectrum.
American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci
New York designers need to develop labels that are about more than just product, argues Lauren Sherman.
American Fashion Must Build Brands as Meaningful as Nike, Apple and Gucci
New York designers need to develop labels that are about more than just product, argues Lauren Sherman.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Walmart to Launch Everlane Rival
The yet-to-be named line will target Gen Z consumers.
Walmart to Launch Everlane Rival
The yet-to-be named line will target Gen Z consumers.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses
Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.
The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses
Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.
Why Digital Brands Are Invading Department Stores
Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.
Why Digital Brands Are Invading Department Stores
Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.