Everlane
Keeping Track of Fashion's Layoffs
From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.
Keeping Track of Fashion's Layoffs
From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Everlane Teases New Climate Goals with Organic Cotton Commitment
The brand is going further than many bigger companies in adopting tough organic certification standards, but has yet to publish other significant environmental targets.
Everlane Teases New Climate Goals with Organic Cotton Commitment
The brand is going further than many bigger companies in adopting tough organic certification standards, but has yet to publish other significant environmental targets.
Case Study | How to Talk to Customers About Fashion’s Dirty Secrets
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
Case Study | How to Talk to Customers About Fashion’s Dirty Secrets
Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.
Drive Season 2, Episode 6: Everlane’s Michael Preysman on ‘Balancing Time, Customer and Product’
Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations.
Drive Season 2, Episode 6: Everlane’s Michael Preysman on ‘Balancing Time, Customer and Product’
Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations.
Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?
Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?
The New Rules of Merchandising
The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.
The New Rules of Merchandising
The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.
Can Everlane Hack the Menswear Market?
With the debut of its "Uniform" collection for male shoppers, Everlane is hoping to finally win over the menswear market.
Can Everlane Hack the Menswear Market?
With the debut of its "Uniform" collection for male shoppers, Everlane is hoping to finally win over the menswear market.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.