De Beers Group


De Beers Makes Historic U-Turn by Selling Man-Made Diamonds
The diamonds will be marketed in the US under the name Lightbox, a fashion jewellery brand, and sell for a fraction of the price of mined gems.

De Beers Tracks Diamonds Through Supply Chain Using Blockchain
Five diamond manufacturers worked with De Beers to develop the blockchain platform called Tracr, which will be launched and made available to the rest of the industry at the end of the year.

Jewellery Companies Partner With IBM on Blockchain Platform
The initiative will make it easier for consumers to track diamonds and precious metals through the various steps of the supply chain.

5 Technologies Transforming Retail in 2018
From artificial intelligence to blockchain, five important innovations can help fashion businesses make their processes more efficient, enhance user experience and offer an improved overall customer value proposition.

De Beers Turns to Blockchain to Guarantee Diamond Purity
The jeweller aims to launch the first industry-wide blockchain this year to track gems each time they change hands starting from the moment they are dug from the ground.

De Beers Ends Retail Venture with LVMH
After more than 16 years, the luxury jeweller has ended a joint venture to run its retail stores with LVMH.

Diamonds, Not Marriage, Are Forever for China’s Millennials
Millennial women spent about $26 billion on diamond jewellery in 2015 in the world’s four main markets, acquiring more than any other generation.

Happy Couples Don't Buy Diamonds Like They Used To
It is still a shaky time for the diamond industry, but the ring market on eBay is up 58 percent in the last five years, and digital jewellery consignment has become more popular.

Distress in the $80 Billion Diamond Market
Plunging diamond prices are causing hardship for people throughout the global supply chain from big mining operators in Africa, Russia and Canada to small-scale cutters and traders across Europe and Asia.

Tapping China's Colossal Bridal Market
Proportional to their income, Chinese couples spend more than Americans on their wedding, but navigating cultural differences around the occasion can be a minefield for Western bridal brands.