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Why Luxury Marketing Is Getting More Restrained
Rather than chasing viral spectacle, brands from Chloé to Prada are stripping back their marketing to prioritise their core DNA.
Why This Summer’s Fashion Campaigns Are All-In on Retro Escapism
Driven by digital fatigue, brands across the pricing spectrum are transforming consumers’ collective memories of simpler times into marketing material. But with so many campaigns leaning into a similar aesthetic, it’s become a race to stand out.
Clean Beauty’s Quiet Comeback
Credo Beauty has added stylish clean makeup brand Saie to its portfolio, as the category enters a mature, results-driven era.
Paris Day Four: What to Do With Fashion’s Formulas
Stick with the program or switch it up? Angelo Flaccavento reports on Chloé, Rabanne, Schiaparelli, Rick Owens and Uma Wang.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
The Dark Side of ‘Always On’ Marketing
Endless collaborations and celebrity tie-ups have come at a cost, making luxury brands feel more overexposed and interchangeable. Does the industry need to recalibrate its marketing machine?
Did Fashion’s Season of Change Actually Change Anything? Yes and No
This season will be remembered as one of the most heavily debated, and divisive, moments in the history of the modern fashion industry, writes Angelo Flaccavento.
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
Richemont Sales Up 6%, Defying Deepening Luxury Downturn
The Swiss group’s jewellery division, including Cartier and Van Cleef & Arpels, grew by double digits in the first quarter, while fashion stagnated and watches slumped. Weaker currencies in key export markets and a darkening China market are set to add further pressure to luxury firms this quarter.
Who Could Buy Coty’s Brands?
Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.