Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.


Karl Lagerfeld’s Greatest Legacy Is a Business Model
The master designer transformed a dusty French label into a multi-billion-dollar global luxury powerhouse, creating the template that has been adopted with astounding success across the fashion industry. But the formula needs an update.

Feminism Comes to China. Are Brands Ready?
Taboos and backlash may deter brands from tackling socio-political issues, but as feminism is normalised across China, brands need to engage with female consumers on a deeper level.

Chanel Faces Biggest Challenge Since the Loss of Its Founder
Lagerfeld reigned over Chanel since 1983 with indisputable authority, helping turn a storied haute-couture fashion house into a global megabrand with $9.6 billion in annual sales.

Riccardo Tisci Builds His Own World at Burberry
High/low fuelled his debut last season, and it was delivered here with a quantum leap in polish. But as much as he talked about “writing the book of Burberry,” there were plenty of echoes of those early days at Givenchy.

In London, Embracing Outsiders
At London Fashion Week, some designers seemed content with their outsider status.

Fashion Prepares for Brexit Disaster
Thursday's debate left Britain in Brexit gridlock. While no deal may yet be averted, fashion giants from Kering to Burberry have started planning for worst-case scenarios.

Can 'China Day' Live Up to the Hype?
As trade war tensions come to a head in Beijing, US-China relations will be stronger than ever on New York Fashion Week's China Day runway.

Backstage Beauty: Does It Still Mean Anything?
The purpose of hyping backstage beauty at fashion week has been up for debate for years, but instead of contesting its relevance, the industry needs to embrace its evolution.

The BoF Podcast: Christopher Wylie and Arti Zeighami: ‘Data Doesn’t Have to Be Evil’
The Cambridge Analytica whistleblower discussed the way H&M can use artificial intelligence to curb waste production and his new role at the fast-fashion giant.

What Fashion Can Learn from Angela Ahrendts’ Apple Exit
The longtime fashion executive may have optimised Apple’s retail strategy for the wrong things.