Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Luxury Clobbered By Covid-19
The Savigny Luxury Index (“SLI”) took a tumble this month, with the luxury sector enduring one of its worst quarters on record.
The Future of Fashion’s Most Coveted Careers
Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?
Amid Pandemic, Luxury Leaders Seize Digital Opportunity to Gain on Rivals
The worst quarter in the history of the modern luxury business was also its best ever for digital sales.
With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money
Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.
Catching the Next Wave of Beauty M&A Targets
If international conglomerates want a piece of China’s domestic beauty brand pie they better move fast. Local rivals are primed for an acquisition spree.
What Luxury’s Worst Quarter Ever Reveals About the New Normal
Bleak financial results at LVMH, Kering and others came as little surprise. But managers offered fresh clues on how the crisis will reshape the luxury market going forward — and signalled a few unexpected bright spots.
How to Plug Into India’s Dynamic E-Commerce Market
During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?
Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands
Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.