Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
The BoF Podcast: Craig Green Says, ‘Fashion Can Come From Anywhere’
The designer speaks with BoF Editor-at-Large Tim Blanks about his ongoing Moncler collaboration and his dream of designing a wardrobe classic.
Farfetch's Latest Ad Campaign Sells a New Product: Itself
The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
Life Without LVMH? How Tiffany Might Fare Without the Luxury Giant
Long-term, there are questions about the jeweller’s prospects in a prolonged economic downturn, particularly if governments raise taxes and property prices plummet.
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
Burberry Plans Ethical Luxury Investment
The planned bond sale comes as the UK company starts to get over the worst effects of the coronavirus crisis.
Positive Trading Updates Help Lift Luxury
Good news on current trading has caused the Savigny Luxury Index to bounce back this month.
Can Brand Accelerators Save Emerging Labels from the Pandemic?
The Covid-19 crisis has made going it alone even harder for high-potential young labels. Brand platforms offer cash and critical operational support.
Africa’s $20 Billion E-Commerce Opportunity
The pandemic shone a spotlight on African e-commerce giants like Jumia, Konga and Takealot but now there is a race to become the fashion gateway for the continent. Which specialist etailer will win?
Farfetch Sales Soared During Lockdowns
The fashion marketplace sold record levels of merchandise and cut down on its losses as luxury shoppers pivoted online.
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?