Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Colin's Column | Top Collections from London Fashion Week
Legendary fashion writer and BoF contributing editor Colin McDowell has been attending and reviewing fashion shows for more than 30 years. Who better
How Can Emerging Fashion Brands Get a Leg Up in Chinese Retail?
BEIJING, China — With Chinese luxury consumption projected to account for 20 percent, or US$27 billion, of global luxury sales by 2015, it's no
How to Seize the China Opportunity, Beyond Store Openings
BEIJING, China — According to Bain & Company, a consulting firm, China is currently the world's second largest consumer of luxury goods, ahead of
How Realtime Data is Reshaping the Fashion Business
LONDON, United Kingdom — Clearance sales point to a perennial problem in the fashion industry: the misalignment of supply and demand. Using
Op-Ed | Burberry: From Plough Horse to Thoroughbred?
LONDON, United Kingdom — Fourteen years ago, Burberry was all but put out to pasture, suffering from a dusty image and its logo being pasted on cake
How Commercial Content is Changing Editorial
NEW YORK, United States — What began as a trickle is now starting to look more like a mass exodus. Jeremy Langmead, formerly of Esquire, is now at
Finding the Luxury in Mass Customisation
LONDON, United Kingdom — Once upon a time, luxury goods makers delivered individualised products to customers based on the buyer's personal
Market Pulse | All Systems Go
LONDON, United Kingdom — As luxury stock valuations continue to roar ahead, even as the overall market has stalled, and luxury brands go to private
Is Burberry's Digital Prowess Really Waning?
Burberry April Showers Accessories | Source: Burberry
Market Pulse | The Luxury Consumer Is Back
LONDON, United Kingdom — This month's Market Pulse shows a continuing upward trend for luxury and fashion stocks versus the MSCI World market