Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
More Than 50 Chinese Celebrities End Brand Partnerships in Xinjiang Row
Tommy Hilfiger, Puma and Lacoste are the latest brands to lose their Chinese ambassadors following an uproar about a decision not to use cotton sourced from the Xinjiang region.
Burberry, H&M, Nike and Others Lose China Ambassadors Over Xinjiang
Adidas, Calvin Klein, Uniqlo and Converse have also lost China spokespeople as Chinese consumers call for a boycott after an uproar about the decision not to source cotton from the Xinjiang region.
What Happened to Fashion Week in Four Charts
In recent years, hundreds of designers have stopped showing at fashion weeks in New York, London, Milan and Paris. BoF analysed two years of shows to understand the scale and shape of the exodus.
Fashion Goes Green to Raise Capital
The likes of Chanel, Adidas and H&M are landing funds based on potential environmental, social and governance impact, relying on sustainability targets to secure both public and investor goodwill.
Alibaba’s Mike Hu on ‘Three-Dimensional’ Retail
Mike Hu, the executive who manages relationships with luxury brands like Burberry, Versace and Cartier for Alibaba-owned Tmall, says the e-commerce giant will employ a new ‘three-dimensional model’ of retail.
The Year Ahead: The Digital Sprint Will Have Winners and Losers
The pandemic has accelerated digital adoption. Successful fashion players must optimise their online experience and channel mix while finding persuasive ways to integrate human touch.
The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.
Jonathan Anderson, Aurora James, Samuel Ross and More Honoured at the Fashion Awards 2020
Raf Simons and Muiccia Prada were also among the 20 industry stars recognised at the annual ceremony, which has been reimagined for the pandemic.
Olding Is the New Blanding: Luxury Brands Look Back to Get Ahead
After an era of streamlined logos and nearly constant drops of Instagrammable merchandise, European fashion houses are reasserting brand signatures from their pasts to signal lasting value in an uncertain market.
Should Luxury Brands Raise Prices?
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.