Burberry
Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.
Luxury and Fur: Who’s In and Who’s Out?
Moncler and Dolce & Gabbana are among the latest luxury brands to announce a fur ban. But for some big names, the material has enduring appeal.
A Letter to Burberry’s New CEO
It is time for the British megabrand to again choose which way it’s really going: up or down?
Burberry Struggles to Convince on Growth
The British brand is still lagging luxury rivals as outgoing chief executive Marco Gobbetti prepares to handover responsibility for its years-long turnaround to current Versace chief Jonathan Akeroyd.
The Biggest Mistakes Luxury Brands Make in China
China is the world’s most important luxury market, but key business decisions concerning the country are still taken by Western executives based in Europe, resulting in common and costly mistakes, argue Luca Solca and Jasmine Zhu.
The Challenges Facing Burberry’s Next CEO
Burberry Names Jonathan Akeroyd New CEO. The appointment of Versace chief Akeroyd comes four months after current Burberry CEO Marco Gobbetti announced his departure to Salvatore Ferragamo, leaving the British brand’s turnaround only partially complete.
Burberry Says It’s ‘Confident’ Tisci Will Stay On as Sales Beat Estimates
The British brand’s sales have rebounded from a pandemic slump, but its future remains uncertain.
What Now for Burberry’s Turnaround?
CEO Marco Gobbetti is leaving for Salvatore Ferragamo with the British brand’s revival only partially successful.
Burberry Joins Paris Men’s Schedule
The British label will present its spring summer 2022 menswear collection on Wednesday as part of Paris Fashion Week, according to the official calendar.
Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.
Can Fashion Keep Up Its Geopolitical Balancing Act?
H&M, Nike and others are under pressure from Chinese netizens for their stance on Xinjiang cotton, underscoring the difficult balancing act of doing business when people in the world’s largest markets take radically different views on geopolitical issues.