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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
Marketing

Op-Ed | Wanted: Arab Brand Ambassadors

The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.


Luxury

Global Chinese Consumer Leaves No Winners in Luxury Stocks Rout

The rout in European luxury-goods makers is sparing nobody — regardless of how much they sell in China.


Technology

Why Has Apple Been Poaching Fashion Execs?

Before the launch of Apple’s Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech.


Global Markets

Gucci Spars With Hong Kong Landlords as Chinese Demand Slumps

Landlords on Hong Kong’s Russell Street a year ago could boast the highest retail rents in the world. Now they are adjusting to a new reality.



Technology

Apple Helps Push US Watch Sales to Biggest Drop in Seven Years

US watch sales fell the most in seven years in June, one of the first signs Apple Inc.’s watch is eroding demand for traditional timepieces.


Retail

Why Fashion Retailers Are Staging Food Experiences

From Burberry to Gucci to Ralph Lauren, fashion retailers are adding experiential elements like cafés and restaurants to their stores.


News & Analysis

BoF Exclusive | Making Hill & Friends

In an exclusive interview, Emma Hill and Georgia Fendley, the dream team behind the transformation of Mulberry, sit down with BoF to reveal the strategy behind their highly anticipated new brand, Hill & Friends.


Retail

LVMH’s TAG Heuer to Shut Hong Kong Store as Rental Costs Bite

Swiss watchmaker TAG Heuer is shutting a store in Hong Kong as high rental costs and declining numbers of customers weigh on profitability.


News & Analysis

Balenciaga Break-Up: "It Was Mutual"

Wang’s departure is a rare example of a drama-free, mutual break-up between a designer and a fashion house, says Imran Amed.