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Burberry

Established by Thomas Burberry in 1856, Burberry is a global luxury fashion brand with a strong British heritage.

Burberry
China

Will Mass Customisation Work For Fashion?

Despite the success of services like NikeiD, mass customisation has yet to take off in fashion.


Workplace & Talent

LVMH Hires Former Apple Executive as Digital Director

LVMH has hired as its new head of digital Ian Rogers, from Apple, as part of the luxury group's drive to more fully embrace the Internet.


Marketing

Which Fashion Houses Have the Hottest 'Brand Temperature'?

Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.


News & Analysis

British Luxury Sales to Exceed $88 Billion by 2019

Sales of British luxury goods, from Burberry Group Plc trenchcoats to Rolls Royce Holdings Plc cars, could nearly double to as much as 57 billion pounds ($88 billion) by 2019, according to a study published Monday.


Global Markets

As Markets Drop, Question Is: Will the Chinese Still Shop?

The stock market plunges of the past few days on the Shanghai exchange have raised the question: Will the drop in the Chinese economy be worse than expected? And how will it affect the Chinese shopper?


News & Analysis

Fashion Students Say They Need More Business Training

In BoF’s global survey of fashion education, thousands of fashion students and alumni ranked the quality of their schools’ business education as a key weakness.


China

The China Edit | Stock Market Tumble, Yuan Threatens French Luxury, Alibaba Plunge

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


News & Analysis

All Change in British Fashion Education

The two top schools in BoF’s global ranking of MA fashion programmes are in the midst of significant leadership changes. What must they do to stay on top?


News & Analysis

Op-Ed | Are Unpaid Internships Acceptable?

As courts hand down both intern- and employer-friendly decisions, the landscape of unpaid internships is shifting, writes Julie Zerbo.


Technology

Do You Know Who Your Consumer Is?

Brands and retailers now have the potential to track consumer interactions across any device, anywhere in the world, creating a ‘single view’ of their customers across multiple touchpoints. But it isn’t easy.